{"id":1138,"date":"2026-04-20T17:46:32","date_gmt":"2026-04-20T17:46:32","guid":{"rendered":"https:\/\/casao-terrazas.com\/proyectos\/lovisual\/"},"modified":"2026-08-27T17:29:20","modified_gmt":"2026-08-27T17:29:20","slug":"lovisual","status":"publish","type":"proyectos","link":"https:\/\/casao-terrazas.com\/en\/projects\/lovisual\/","title":{"rendered":"Lovisual"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">We developed the brand and identity system for Lovisual from its very inception in 2016. A branding exercise in which the system adapts to the specific features of each edition, always keeping typography as the protagonist.<br\/><br\/>Lovisual is an annual cultural event that aims to revitalise commerce and gastronomic venues through design, culture, and art in La Rioja.<br\/><br\/>In the 2021 edition, the guiding thread was the work of Carlos J. Cenamor (DelAmorYLaBelleza). His intervention with ceramic moulds, \u201cFrom the possible to the desirable\u201d, reflects on La Rioja\u2019s natural and urban ecosystem: the styles, materials, construction details, and the plant world that inhabits them<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We developed the brand and identity system for Lovisual from its very inception in 2016. A branding exercise in which the system adapts to the specific features of each edition, always keeping typography as the protagonist.<\/p>\n","protected":false},"featured_media":1139,"template":"","categoria-de-proyecto":[41,39],"class_list":["post-1138","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","categoria-de-proyecto-editorial","categoria-de-proyecto-identity"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lovisual - Casao-Terrazas<\/title>\n<meta name=\"description\" content=\"Visual identity for Lovisual, a typography and graphic design festival in Logro\u00f1o, 2021. A flexible graphic system adapted to digital and print media. Casao-Terrazas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/casao-terrazas.com\/en\/projects\/lovisual\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lovisual - Casao-Terrazas\" \/>\n<meta property=\"og:description\" content=\"Visual identity for Lovisual, a typography and graphic design festival in Logro\u00f1o, 2021. A flexible graphic system adapted to digital and print media. Casao-Terrazas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/casao-terrazas.com\/en\/projects\/lovisual\/\" \/>\n<meta property=\"og:site_name\" content=\"Casao-Terrazas\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-27T17:29:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/casao-terrazas.com\/wp-content\/uploads\/2026\/04\/proyecto-lovisual-logrono-identidad.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"2198\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/casao-terrazas.com\\\/en\\\/projects\\\/lovisual\\\/\",\"url\":\"https:\\\/\\\/casao-terrazas.com\\\/en\\\/projects\\\/lovisual\\\/\",\"name\":\"Lovisual - Casao-Terrazas\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/casao-terrazas.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/casao-terrazas.com\\\/en\\\/projects\\\/lovisual\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/casao-terrazas.com\\\/en\\\/projects\\\/lovisual\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/casao-terrazas.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/proyecto-lovisual-logrono-identidad.webp\",\"datePublished\":\"2026-04-20T17:46:32+00:00\",\"dateModified\":\"2026-08-27T17:29:20+00:00\",\"description\":\"Visual identity for Lovisual, a typography and graphic design festival in Logro\u00f1o, 2021. 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