Arquia

Arquia/Próxima Forum is a biennial gathering organized by the Arquia Foundation. It is a meeting point for conversations about architecture, debate, and recognition of the work of new generations of architects.

The 2018 edition represented a small revolution in the organization of the forum and also in the conception of its graphic universe, adopting a more contemporary identity articulated around the idea of a new avant-garde generation.

The concept of the avant-garde is expressed graphically through the use of juxtaposed compositions, with a multitude of gold arrows interspersed among the texts and headings.

These upward-pointing arrows represent the avant-garde and progress: the new generation emerging. The gold colour and the variety of shapes, meanwhile, represent the awards themselves and their different categories.

The strongly defined typographic palette is built around two highly contrasting typefaces: Akzidenz Grotesk (Sans Serif Grotesk) and Romana (Humanist Serif). Together, they create a disruptive, fluid layout with varied alignments and shifts in scale.