Concéntrico 07

Concéntrico is the Logroño International Architecture and Design Festival. The festival invites visitors to explore the city through installations, meetings, and exhibitions that engage in a dialogue with public space and the urban environment, with a focus on the sustainability of materials and processes.

As the creators of the festival’s visual identity since its first edition, we developed a versatile system organized around a series of fixed elements (typography and a restricted color palette) upon which the variables defining each edition revolve.

Pantone Reflex Blue, always present, creates connections with architecture, old blueprints and the blue pigment traditionally used in construction. For the text composition, Helvetica is used exclusively to organise and structure the information hierarchy.

For this seventh edition, gradients became the main feature of the identity. This type of transition makes it possible to show how the different installations are integrated into the urban environment, defining new spaces through their superimposition on existing ones.