Lovisual

We developed the brand and identity system for Lovisual from its very inception in 2016. A branding exercise in which the system adapts to the specific features of each edition, always keeping typography as the protagonist.

Lovisual is an annual cultural event that aims to revitalise commerce and gastronomic venues through design, culture, and art in La Rioja.

In the 2021 edition, the guiding thread was the work of Carlos J. Cenamor (DelAmorYLaBelleza). His intervention with ceramic moulds, “From the possible to the desirable”, reflects on La Rioja’s natural and urban ecosystem: the styles, materials, construction details, and the plant world that inhabits them

A newspaper was chosen as the format to bring together not only all the information about the participating activities and spaces, but also images of the moulds themselves. On this occasion, the newspaper becomes the artist’s own field notebook, complete with handwritten notes, where photographs and texts overlap, reinforcing the idea of the readymade. In this way, it becomes part of the event’s discourse, functioning as yet another intervention.

The layout centres on the Scilla typeface, with its pronounced serifs and botanical references, used in an almost illustrative way and even to compose entire pages. Applied in large-scale headlines, it structures the information hierarchy and stands out above the photographic chaos.